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Rumli acquires SAPU

All of SAPU is becoming part of Rumli, including both property management and its other services for private landlords.

SAPU joins Rumli

You don’t need to hand over all your property management to SAPU to get help. Many landlords handle most things themselves and call when a lease needs reviewing or a case has become stuck. Others prefer SAPU to handle all their property management.

That is why we are acquiring all of SAPU, including its membership services and advice, which continue at Rumli.

“When you have helped build a business over many years, it matters who you join forces with. For me, it has been important that Rumli sees the value in all of SAPU, including membership advice for those who want to manage their rentals themselves,” says Mark Møller Jensen, founder of SAPU.

SAPU knows the questions landlords call about

SAPU stands for Sammenslutningen af Private Udlejere, the association of private landlords. Mark Jensen founded the business in 2009 after experiencing first-hand as a landlord how overwhelming legal matters can feel. He wanted to make legal help more accessible to private landlords. Since then, SAPU has advised thousands of landlords and now has more than 800 members across Denmark.

Members can receive advice by phone and in writing and use SAPU’s documents and guides when managing their own rentals. SAPU also helps with legal assessments of the correct rent, both for existing portfolios and when a landlord is considering a prospective investment.

Landlords can get help finding a tenant, conducting move-in and move-out inspections or having SAPU handle a case before a rent tribunal. For landlords who want full management, the work includes rent collection, accounts and daily contact with tenants.

SAPU already has digital tools for the work. In Mit SAPU, members can gather records about their units. SAPU Connect brings together maintenance cases and communication between property managers, landlords, tenants and contractors. There is both advice and practical experience to build on.

That experience will help shape Rumli

At Rumli, software developers work alongside property managers. Managers identify work that takes unnecessary time, and developers help automate it.

We keep developing Rumli’s software. We want SAPU’s experience to inform decisions about what the software should do and how the work should be divided.

Take a disagreement when a tenant moves out. Before an adviser can assess the case, the lease and reports need to be found, along with photos and correspondence. We want to use the software to gather that material and AI to help with the preparation. The adviser should spend their time understanding the case and helping the landlord with the next steps.

“I would like us to use what we learn from advising landlords earlier in the process. If we repeatedly see landlords running into difficulties when tenants move out, we should also look at what we can change in the management before the move-out. That is the kind of work I look forward to doing with Rumli,” SAPU’s founder continues.

What does it mean for customers?

Full property management requires legal expertise, knowledge of case law and experience handling disputes. With Mark on board, all Rumli customers gain access to even stronger legal advice on residential rentals. His experience from SAPU will be used across Rumli, including for customers who did not come from SAPU.

For SAPU’s management customers, we will gather the information and automate routine tasks. When a case needs advice, the material should already be ready. Advisers should spend their time assessing the case and helping the landlord move forward, rather than searching for documents.

SAPU memberships continue at Rumli. They are for landlords who want to manage their properties themselves but would like someone to call. Members keep the service they know: advice, documents and help with specific cases.


About SAPU

SAPU, Sammenslutningen af Private Udlejere, helps private landlords throughout Denmark with membership advice, legal casework and property management. Its services include rent assessments, leases, move-out inspections, handling cases involving the tenants’ organisation LLO and rent tribunals, and digital rental tools.

About Rumli

Rumli is a Danish property manager started by the team behind Proper. Rumli combines its own software and AI with experienced property managers and acquires established management companies to develop how property management is run.